Hi Founders 👋, I am Cian
Marketing & Paid Ads Partner for your Business
Most businesses fail — not because they aren't investing in marketing. But because their marketing is scattered.
Hi, I'm Cian — a Full-Funnel Marketer & Paid Ads Strategist based in Genova, Italy. I help founders and business owners stop running disconnected tactics and start operating with a real marketing system and get the right marketing tasks executed — to drive visibility, attract the right customers, and turn them into repeat sales.
If you're looking for structured, performance-led marketing that's aligned with your long-term growth — let's connect.
Businesses Served
Campaigns Built
Years in Marketing
Countries
My Approach to Marketing
Over the past decade, working across industries and markets, I've learned one thing consistently — sustainable growth doesn't come from isolated tactics. It comes from connecting strategy, execution, and data into a single system. This is the ethos I follow.
1. Strategy First
Everything starts with clarity.
Before campaigns, content, or ads, there must be alignment on positioning, audience, margins, and growth objectives. Many marketing problems stem from unclear direction rather than poor execution.
When strategy is defined properly, decisions become simpler and execution becomes more efficient.
2. Full Funnel Build
Visibility alone doesn't build revenue — conversion does.
Marketing should guide a prospect through a structured journey: awareness, consideration, decision, and follow-up. Landing pages, lead capture systems, messaging, and automation must work together.
When the funnel is intentional, results become more predictable.
3. Creative & Content that connect
Creative should do more than look good — it should communicate clearly and resonate with the right audience.
Whether it’s paid ads, social media, landing pages, or long-form content, I believe messaging must align with strategy and speak directly to real customer needs. When creative connects emotionally and logically, performance improves naturally.
Strong content builds trust. Strong creative drives action.
4. Advertise on the Right Channels
Not every platform is necessary.
Every channel requires investment — of time, budget, or both. Choosing the wrong ones doesn't just waste resources. It creates noise that obscures what's actually working.
I've consistently seen better results when businesses focus on the channels that match how their customers actually buy — rather than chasing every new trend. Channel selection should follow behaviour, not popularity.
05. Optimise for Search & Intent
There's a difference between generating demand and capturing it.
When customers are actively searching, your business must be positioned to appear. Integrating search visibility — whether paid or organic — strengthens efficiency and increases conversion quality.
Intent-driven traffic often converts better because the need already exists.
06. Retarget & Follow Up
Most prospects don't convert on the first interaction.
Structured retargeting and follow-up systems ensure attention isn't wasted. Familiarity builds trust, and trust drives decisions.
Consistency often makes the difference between interest and action.
07. Measure What Matters
Marketing decisions should be grounded in real performance data.
Instead of focusing on impressions or likes, I prioritise metrics tied to business outcomes — acquisition cost, conversion rates, revenue contribution, and lifetime value.
Clarity in measurement leads to smarter scaling decisions.
08. Optimise first, Then Scale
Scaling without stability creates volatility.
Sustainable growth comes from refining what works before increasing investment. Once performance is stable and predictable, scaling becomes controlled rather than risky.
Structure first. Expansion second.
This way of thinking is what allows marketing to shift from scattered effort to a structured growth engine.
If you’re ready to bring structure and clarity to your marketing, book a discovery call and let’s define the right next step for your Business.
Businesses I Worked With
I am grateful to work with hundreds of business owners across 11 countries who trust us to grow their brands.
Their trust inspires us — and their results remind us why we love what we do & Their words keep us motivated to raise the bar every day.
Marketing Notes
My notes and reflections from over a decade of hands-on experience in SEO, paid ads, funnels, and performance marketing.
Practical thinking for business owners who value structure and results.
Have Questions?
Contact me
mail@cianpacifico.com
Phone
+393512490768
We've got answers
Frequently Asked Questions
We’ve answered some of the most common questions business owners ask before starting with 10x Marketing Lab.
If you don’t see your question here, feel free to reach out — we’re always happy to help.
10x Marketing Lab is not an agency.
You work directly with me as your marketing strategist, not with account managers or a rotating team. Instead of selling fixed packages, we use a structured task system where strategy comes first and execution follows. This keeps marketing clear, flexible, and aligned with your business — without agency overhead or chaos.
There’s no fixed package or long-term commitment.
You start by topping up monthly marketing credits.
1 Credit = 1 Euro
You see the credit cost of each task before execution
You control how much you spend and how fast things move
Most founders start with a monthly top-up that matches their execution needs.
Yes.
You always retain ownership of your ad accounts, analytics tools, and platforms. We work inside your existing setup wherever possible, ensuring full transparency and control.
Once you join 10x Marketing Lab, all communication happens inside the workspace to keep things organised and efficient.
For strategy discussions or reviews, you can book consulting calls directly using credits. This ensures focused conversations and clear next steps.
Strategy is not free and not open-ended.
It’s delivered as structured tasks inside the Lab. If you want a full funnel strategy, campaign roadmap, or planning session, you simply order it as a task using credits. This keeps strategy clear, scoped, and aligned with your budget.
No. You’re never expected to figure that out on your own.
As your strategist, I guide you on exactly which tasks to execute and in what order, based on your goals, stage, and budget. You receive a clear roadmap, and tasks follow from there — no guesswork involved.
That’s completely fine.
10x Marketing Lab can complement your existing team by providing strategic direction, campaign planning, or executing specific tasks your team doesn’t handle internally. We adapt the system around your current setup.
No. We work on flexible, month-to-month plans.
You stay because you see results, not because you’re locked in.