When a local business owner tells me their marketing isn’t working, the first thing I do is ask them to explain their business to me as if I knew nothing about it. Not the services. Not the prices. Not the platforms they’re on. Just: what do you do, who do you do it for, and […]

If you had your website redesigned in the last couple of years, it probably felt like a good investment at the time. The design was cleaned up. New photos went in. The copy was sharpened. Maybe someone ran a Google Ads campaign to send traffic to it. Google Analytics shows visits coming through most weeks. […]